Ali Slutsky's Blog
Social Media Platforms to Watch in 2020
As we enter a completely new decade, social media experts are looking at a few up-and-coming platforms that could compete with established social networks for younger users and consumers over the next five years. Although Facebook, Instagram, and YouTube are as...
Maintaining Professionalism in a Casual Workplace
Executives and managers of many companies like to promote a casual atmosphere. That said, such an environment shouldn’t come at the cost of being professional. Professionalism can still be maintained in a casual workplace, provided all employees understand the laws of...
The Benefits Of Working From Home
In today's technologically-advanced world, many tasks can be completed on a computer or mobile device. Such changes have afforded people in many different industries the opportunity to perform their specific job functions from home. In fact, working from home offers...
Job Search Basics: Standing Out and Getting Hired
Job searches can be stressful and overwhelming, especially if you’ve been out of the workforce for a long time, are entering a competitive field, or don’t have much on-the-job experience. Thanks to modern technology, most applications are completed in just a few...
How to Claim and Optimize Your GMB Listing
In recent years, Google has revamped its “Google My Business” (GMB) program to provide data to business owners more efficiently. It also makes it easier for people to search for local businesses. If your business isn’t listed under GMB, it should be. The amount of...
Advice for Women in Leadership
Leadership in today’s America can be categorized by troubling statistics—while women outnumber men on college campuses, they hold only 5 to 20% of leadership positions in various fields and industries. As more and more women carve paths for themselves at companies,...
2019 Social Media Marketing Trends
In the ever-changing world of digital marketing, social media is a major player for companies of all sizes. With 2019 halfway over, there’s no better time than now to examine what’s in and what’s out when it comes to this year’s social media trends. Audiences Love...
How to Retain Talent With Positive Leadership
As an entrepreneur, small business owner, or CEO of a large organization, there’s one key factor that links these positions together: leadership. As someone who has built a business from the ground up, being an effective leader has become a very crucial part of the...
Marketing Trend Spotlight: Influencer Marketing
In past blogs, we’ve discussed various aspects of branding, marketing, social media, and how everything ties together to ultimately help your company, or even yourself, grow. While there are so many different ways to go about personal or corporate branding, it seems...
Essential Tips to a Successful Career in Public Relations
The PR industry is on the rise as more and more entrepreneurs, and business professionals seek to make a name for themselves within their industry. As startups, independent professionals, and large organizations work toward building their brand; it’s no secret that...