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In past blogs, we’ve discussed various aspects of branding, marketing, social media, and how everything ties together to ultimately help your company, or even yourself, grow. While there are so many different ways to go about personal or corporate branding, it seems like innovative methods are only continuing to emerge through the use of everyday technology, social websites, and profiles. It’s safe to say the days of traditional branding are definitely changing, and while traditional methods are still relevant when paired together with modern methods, you can see your brand flourish.  

Influencer marketing, specifically, is a hot topic in the business world today. Many companies are utilizing influencers, with a combination of social media and digital marketing efforts to build their brand and separate themselves from their competitive markets. So what are the major benefits you might see from utilizing influencer marketing?

Increased Brand Awareness

With the rise in social media profiles over the last decade, users could make a name for themselves as an “influencer” over a short period. So much so, that companies reach out for multi-benefit partnerships that will help increase their companies brand awareness, and also help the influencer rise to the top. An “influencer” is someone with a more than average social following, that has created a name for themselves within a specific space; be it cosmetics, fitness, food, travel, etc. Their mass following makes it seamless for them to bring awareness to various brand or companies they work with. The partnership is created, and brand awareness can begin to flourish.  

Trust Between You & Your Consumers

There is a specific amount of trust average internet, and social media users have with their favorite influencers. If their favorite influencer is using a product and advertising the use of the product, it can cause a natural chain reaction. The influencer is the beginning of the trust and relationship between your company and your new consumers.

Breaks Typical Tradition

As previously mentioned, traditional forms of marketing and advertising are still relevant and can be quite successful. However, embarking on the path of something less traditional, like influencer, or social media marketing, breaks the mold and can help separate your company from others that may not be doing so.

Hones in on Target Audience

Depending on your industry or market, your target audience will vary. With that said, your audience is a key component to the foundation of your business’ success. Utilizing influencer marketing is a great way to hone in on your target audience, as well as your overall market.  “Through relevant influencers, your content is placed in front of social users that are already interested in your niche. You don’t have to spend additional funds on testing and finding your audience – the influencer has already fostered this audience on social media.”