Successful entrepreneurship is much more than starting your own business and branding that business. As an entrepreneur, you are often the face of your business ventures and having a strong personal brand, is essential to building yourself up as a business owner. According to Forbes contributor, Martin Zwilling, investors invest in people, more than they invest in an idea. If you’re a budding entrepreneur with an idea for success, consider these steps to building your personal brand.
Create a Website
Your website is the first major step in developing your personal brand as an entrepreneur. Here, you’re going to focus on the design, making it reflective of who you are, and what you’re interested in. Your website is personal and doesn’t have to be directly related to your business. You can focus on interests such as interior design, or traveling.
Utilize Social Media
Social media is where you’re going to want to make your presence really known. Your social media audience could potentially become your consumer base from a business perspective. Keep your audience engaged with what you have going on, and what could be coming up in the future. The great thing about social media is your ability to promote your personal brand, as well as simultaneously promoting your business and professionalism.
Write Relatable Content
One of the best ways to obtain the engagement that was just mentioned is providing your consumers and audience with relatable content. Content plays a huge role in creating a personal brand for a few reasons:
- It helps you engage with your audience
- It brings relevance and power to your websites and social profiles
- It showcases you as a thought-leader in the form of your personal and professional interests
Your audience wants to feel like they know you and can connect with you, especially if they’re also following your business ventures.
Connect Your Personal Brand with Your Business
Finally, you can bring everything together by connecting both your personal brand and your professionalism. While your personal website may highlight who you are, and what interests you have (decorating, cooking, travel, etc.), you’ll still want to take the opportunity to tie in your business somewhere. Whether it’s a small mention or a link from your personal site to your business page; this will keep your audience up to date with both areas of your life and brand.