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The field of digital marketing is constantly changing. Innovation in this space provides many new opportunities for digital marketers who want to stay ahead of the competition. Three trends that digital marketers should look at in 2019 include virtual reality, social media, and content marketing.

An Emergence Of Virtual Reality In Marketing

Companies have started to use virtual reality to improve brand engagement. By allowing a customer to engage with a product in a virtual world, it allows a person to become immersed in the experience. This provides them with even more information about a product, and it is done in an environment that’s pleasing. On Amazon’s Prime Day, they set up virtual reality booths using the Oculus Rift. Shoppers were able to engage with products like refrigerators and Nerf guns in a virtual reality environment. This empowers a potential buyer and places them in a simulation where they can address actual pain points and needs. By doing so, it enhances a customer’s journey.

Social Media Advertising Is Still Relevant

Statistics indicate that there are over 3 billion social media users around the globe. With those stats, it shows that social media platforms are still one of the best places to advertise in 2019. Some of the hottest trends right now in social media include using influencers, automation and video. One point to remember when tackling social media is that multiple platforms should be targeted. The leads that come from YouTube are different from the ones that come from Facebook. It’s important to repurpose content and place it on multiple platforms that are relevant.

Content Marketing Strategies

Content marketing has emerged as one of the most important aspects of driving targeted traffic to a website and enticing a customer to actually purchase a product or service. This will still play a giant role in the coming year. Content marketing must be high quality and be developed from a strategic approach. Often, businesses project pain points, desires and attributes onto their ideal customer without really knowing them. This is a mistake. The best way to market and create engagement is to conduct blind interviews with consumers so that a business understands their real needs. By identifying these personas, a business can create segments and market to each of those separate areas. This is done by taking existing content and pulling it apart so that it fits the message that resonates with the actual needs of ideal customers.