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Marketing Trend Spotlight: Influencer Marketing

Marketing Trend Spotlight: Influencer Marketing

In past blogs, we’ve discussed various aspects of branding, marketing, social media, and how everything ties together to ultimately help your company, or even yourself, grow. While there are so many different ways to go about personal or corporate branding, it seems...
Essential Tips to a Successful Career in Public Relations

Essential Tips to a Successful Career in Public Relations

The PR industry is on the rise as more and more entrepreneurs, and business professionals seek to make a name for themselves within their industry. As startups, independent professionals, and large organizations work toward building their brand; it’s no secret that...
Becoming an Empowered Female Entrepreneur

Becoming an Empowered Female Entrepreneur

Entrepreneurship is a challenge for anyone regardless of gender. Becoming a successful entrepreneur takes time, patience, and a lot of effort. And while entrepreneurship is becoming a goal for many; women in the field have been underrepresented for many years, and...
Personal Branding for Entrepreneurs

Personal Branding for Entrepreneurs

Successful entrepreneurship is much more than starting your own business and branding that business.  As an entrepreneur, you are often the face of your business ventures and having a strong personal brand, is essential to building yourself up as a business owner....
Why PR is Important When Building a Brand

Why PR is Important When Building a Brand

Companies seeking to build a strong brand across the market normally utilize various tools to help successfully established themselves. Public relations is one of the most potent tools that most businesses and companies utilize to help improve their brand reputation....
5 Internal Interview Tips for Landing a Promotion

5 Internal Interview Tips for Landing a Promotion

As a professional, you’ve more than likely gone through a few different interviews over the course of your career. You’ve finally found a job that you enjoy, and can see yourself advancing in overtime, and you’ve just heard word of an opportunity for a potential...