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Marketing Trend Spotlight: Influencer Marketing

Marketing Trend Spotlight: Influencer Marketing

In past blogs, we’ve discussed various aspects of branding, marketing, social media, and how everything ties together to ultimately help your company, or even yourself, grow. While there are so many different ways to go about personal or corporate branding, it seems...
Becoming an Empowered Female Entrepreneur

Becoming an Empowered Female Entrepreneur

Entrepreneurship is a challenge for anyone regardless of gender. Becoming a successful entrepreneur takes time, patience, and a lot of effort. And while entrepreneurship is becoming a goal for many; women in the field have been underrepresented for many years, and...
Personal Branding for Entrepreneurs

Personal Branding for Entrepreneurs

Successful entrepreneurship is much more than starting your own business and branding that business.  As an entrepreneur, you are often the face of your business ventures and having a strong personal brand, is essential to building yourself up as a business owner....
Why PR is Important When Building a Brand

Why PR is Important When Building a Brand

Companies seeking to build a strong brand across the market normally utilize various tools to help successfully established themselves. Public relations is one of the most potent tools that most businesses and companies utilize to help improve their brand reputation....
Digital Marketing Trends to Pay Attention to in 2019

Digital Marketing Trends to Pay Attention to in 2019

The field of digital marketing is constantly changing. Innovation in this space provides many new opportunities for digital marketers who want to stay ahead of the competition. Three trends that digital marketers should look at in 2019 include virtual reality, social...
Top PR Strategies for New & Growing Businesses

Top PR Strategies for New & Growing Businesses

As a company that’s just starting or one that’s gone through its early phases and is looking for effective ways to grow, your PR strategy is critical. However, in the early stages of business, PR can sometimes be tricky due to limited budgets and the expected...